Brazil St.
with Ben-Dor Architects



HaOfakim Brazil Ltd.




1,400,000 sqm


700 million NIS

Urban renewal for creating 1400 units in the Kiryat Yovel neighborhood of Jerusalem. 10 towers of 20+ stories, commercial facades, public buildings, option for fully automated underground parking, relocation of 400+ existing units.

As part of the rise in densification programs in Jerusalem, the municipality realizes there is nowhere to go but up.

This initial plan shows a fully formed solution including public parks, public buildings, commercial storefronts, and residential solutions making it possible for a private entrepreneur to see a profit margin of 20-30%, guaranteeing the chances of success of the project.

The plan includes 2 versions of underground parking – conventional and fully automated – to provide sufficient parking for such a large development.

Planning includes coordination with the local and regional councils, residents, and the neighborhood committee.

The buildings straddle two streets with a height difference of 7 stories between them. They have different manners of meeting the street at each level, with a system of commercial frontages, lobbies, stepped housing, and lookout points along the project’s facade.

Project executed in partnership with Amon Ben-Dor, Architect.