Etzel St.
with Kupershtock Architects



HaOfakim Etzel Ltd.




100,000 sqm


1.2 Billion NIS

Urban renewal creating 1000 units in the Giva Tzarfatit neighborhood of Jerusalem. 6 towers of 30 stories, commercial facades, public buildings,  public open spaces, relocation of 227+ existing units.

As part of the rise in densification programs in Jerusalem, the municipality realizes there is nowhere to go but up.

This initial plan shows a fully formed solution including public parks, public buildings, commercial storefronts, and residential solutions making it possible for a private entrepreneur to see a profit margin of 20-30%, guaranteeing the chances of success of the project.

The plan includes underground parking – to provide sufficient parking for such an extensive development – without interrupting the street facade at critical junctures.

Planning includes coordination with the local and regional councils, residents, and the neighborhood committee.

The buildings straddle two streets with a height difference of 2 stories between them. They have different manners of meeting the street at each level, with a system of commercial frontages, lobbies, commercial podiums, and a protected living building at the project’s apex.

Project executed in partnership with Kupershtock Architects.